Avoid this website pitfalls....
- Flash intros interesting? (maybe) the first time you visit a site. Avoid using
flash because surveys show 80 percent of visitors hate them and they hurt your search
engine optimization efforts. - Animated GIFs and scrolling text what a major distraction, especially when they are
overused. Unless an animated GIF or scrolling text complements the information on
your page, don.t use them. - Distorted pictures is the number one dead give-a-way your site was not created professionally. Use a cropping tool to evenly distribute the image dimension or use an image gallery that will automatically crop the images for you during upload.
- Free Advertising is how you spell frustrating and annoying. You run the risk of loosing high dollars to an ad that will probably only generate a few pennies.
- Outdated content and broken links these are very unprofessional and shows lack of
commitment. Use automatic tools to keep you content fresh.
- Under construction pages how completely unnecessary and they will cause you to lose business. Create a basic page listing your contact address, phone number, email and why not add a short paragraph about your products or services.
- Keep it Simple confusing and a confused mind always says no. Limit your menu choices between 5 and 7 and make sure your navigation appears in the same spot on every page.
- Information Overload can overwhelm the visitor because no one wants to read a
dissertation. Make your web site about your visitor by providing them with essential
information like the benefits of doing business with you.
- Music or Voice is a major annoyance because everyone has different tastes. If
there’s not a compelling reason to add music, don’t. If it is a voice you are using program it so it only happens on request, or upon initial visit.
- Hit counters are truly useless because they only track one element of site statistics. Try
sophisticated, easy to understand and free analytics tools that are hidden to your visitors. If you are having 1 visitor or 1 million your visitor only cares if you have what they want.
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