The "KEY" to KEYWORDS...

Ensure that your content contains enough keywords! Having too many
will turn off readers; having too few will hurt your search engine
rankings. Achieve the right balance (with the right words) by using
the Keyword Density Checker:

http://www.webconfs.com/keyword-density-checker.php

This tool provides a visual representation of the keywords on your
site, with more common words showing up in larger fonts. The Keyword
Density Checker also gives an exact count of how often words appear,
and presents their density as a percentage. Use this information to
guide your campaign to search engine success.

Keep on Promoting!

Have you ever heard the saying, "I know that I waste half of my advertising budget. The problem is I don't know which half!" It is this very philosophy that is prompting me to strongly inform you... advertising doesn't work!

Let me show you why:

• There is no way to track effectiveness (or ineffectiveness)
• It's impersonal
• The target audience is too large
• It's costly to redo or improve
• There is no call to action

What surprises me is the number of small business owners that save their marketing dollars just to waste them on ineffective advertising. Then, they complain because nothing is working and they don't have any customers. I know what you're thinking, "Isn't advertising and marketing the same thing?" Well, not really. Let me explain the differences.

Advertising includes: commercials, billboards, radio, and newspapers.

Marketing includes: emails, letters, postcards, and fax.

So how is follow-up marketing better than advertising?

• You can track response rates
• You can quickly change campaigns that aren't working
• You can specifically target your audience
• It leads prospects to an immediate sell

If you really want to attract more customers, you will learn to market and leave the advertising to those gazillion dollar companies.

Contact me to find out more!